Previously I was leading design at Clara — a new way of interacting with computers and information. Prior to that, I was at Facebook, building systems for the society as a product designer. I was the first full-time designer at Pulse, an Apple Design Award winning news app (now acquired by LinkedIn).
Over the course of 2019 we redesigned Airbnb’s entire design system (DLS to make it more vivid, global and accessible. I was part of the small group that established a vision of the new system and later joined the DLS team to execute on that vision.
The work spanned across color, typography, interactions, components, layouts and many other facets involving multiple designers and engineers.
I led the effort to enhance fluidity of the Airbnb app - one of the key aspects of the original vision. We looked across the entire guest journey and critical moments to establish a spatial model for the entire Airbnb app — creating new modal patterns and a cohesive library of interactive view transitions.
I co-led the redesign of Airbnb itinerary from an itemized list of bookings to a planning surface.
As Airbnb scales into new verticals, the itinerary needed to shift from serving individual reservations to helping people think of each reservation as part of a larger trip.
We combined different ways people plan into a unified interface where it was easy to switch from planning spatially to planning around time and previous commitments. The result was a day by day itinerary paired with a fluid map to aid planning in the real world. Additionally each day shows recommendations from your Airbnb host as well as the larger host community to help you make the most out of your trip.
Airbnb Travel Stories was created to help people choose their next travel destination by showcasing real trips from Airbnb guests. It was designed to answer the age-old question of travel - "where should I go next" - through short video clips tagged with a location, home or activity.
My first week at Airbnb (Sep, 2016) kickstarted the project and over the course of next year we crystalized the vision, product positioning and iterated through multiple prototypes to eventually launch to a small community of creators.
Clara was a virtual assistant that scheduled your meetings. Cc Clara on any email, and it was designed to take care of the scheduling on your behalf. Clara handled this by a unique human-in-the loop system that combines the efficiency of AI with human agents who oversee the system and handle edge cases.
At Clara, I was responsible for all things design — product design, brand design, design system & marketing website for Clara’s launch. I also worked closely with engineering and machine learning team to design the agent tools that help Clara’s remote assistants in supporting its customers.
Clara was named one of the most innovative enterprise companies by Fast Company.
My last phase of work at Facebook was focused on improving and inventing new ways for people to interact with stories on Facebook and enabling more conversations - liking, commenting and everything in between. Over the years some of these ideas have found their way in the core Facebook app — for better or worse.
Messaging paradigms in comment threads
I helped shape the vision of the current Search experience on Facebook — the successor to Graph Search. Graph Search’s original experience, while powerful, was not intuitive for people. As part of rethinking the search experience, my work involved convincing and shifting the focus of the team from natural language queries to simpler keyword queries. A lot of this was made possible by Posts Search which was my first project at Facebook.
I was the first full-time designer at Pulse and was there for a little under two years. I was responsible for shaping different aspects of the Pulse experience — product strategy, interface design (for iOS, Android & Web) and brand design.
Major projects included launching a brand new catalog, redesigning the entire app, refreshing the brand identity and launching a social feed within the app.
Pulse won the Apple Design Award in 2011 and was eventually acquired by LinkedIn.
